Know your market. Own the night.

A weekly plan that actually knows your restaurant.

86ops generates a six-section strategic marketing plan built from your actual data — your sales patterns, your menu, your guest trends, your local events, your competitive landscape, and your brand voice extracted from materials you upload. Every section is regenerable on demand and has its own chat interface, so you can ask follow-up questions, push back on a recommendation, or refine the strategy until it lands. And every conversation feeds the learning loop — next refresh is sharper than the last.

• Six-section 86ops marketing plan, refreshable on demand
• Per-section chat: push back, refine, ask follow-ups
• Brand voice extraction from uploaded materials
• Channel and asset management with full metadata
• Learning extraction — past conversations feed future plans
• Brand consistency maintained automatically across refreshes

Know your competition better than they know themselves.

86ops researches your competitors from the open web and produces an eight-section competitive analysis — profiles and positioning, full menu extraction from websites and PDFs, beer program comparison, happy hour and promotions, social presence, location advantages, exploitable gaps, and recommended strategic actions. The menu extraction uses computer vision to pull items and prices out of PDFs, so you get a real line-by-line comparison against your own menu instead of a vague "they're a little cheaper on wings."

Multiple competitors tracked simultaneously, refreshable on demand, nothing to manually enter.

• 86ops competitor research from the open web
• Menu PDF extraction via computer vision
• Pricing comparison line-by-line against your menu
• Beer, wine, and cocktail program comparison
• Happy hour, promotions, and social presence tracking
• Specific strategic actions, not vague observations

Count covers like the economists do.

Daily guest counts with historical comparison, day-of-week patterns, revenue per guest trending, and KPI tiles showing period-over-period change. Backfilled automatically from your POS history so you have the full baseline on day one. Flexible date ranges from a week to a full year, sortable data tables, export-ready metrics.

• Daily guest counts with historical context
• Day-of-week pattern detection
• Revenue-per-guest trending
• 7-day, 30-day, 90-day, and full-year views
• Automatic POS backfill
• Sortable tables and export-ready metrics

Weather, sports, and events — all baked in.

Sales don't happen in a vacuum. 86ops automatically pulls your local weather with a 1–10 impact score, correlates it against historical sales, and feeds the signal into forecasting. The sports schedule tracks your customizable list of teams with standings, playoff context, and staffing impact assessment. The local events calendar is 86ops-discovered, operator-approved, and impact-scored so the right concerts, games, festivals, and conventions show up in your daily briefing — not the noise.

• Automated daily weather pull with 1–10 impact score
• Historical weather-to-sales correlation
• Sports schedule for your customizable team list
• Standings and playoff context built in
• 86ops-discovered local events with operator approval
• All three integrated into briefing and weekly report